With the passing of legislation allowing student-athletes to profit from their name, image and likeness, Crimson and Cream leverages the collective power of the alumni and fans to equip student-athletes with the tools and resources necessary for them to excel both during and beyond their time in Norman. More importantly, we seek to help student-athletes maximize their NIL opportunities the right way, without ever compromising the values of the university and the legacy of all those who have donned the Crimson and Cream in the past.
The Crimson & Cream Executive Committee is a group of passionate Oklahoma fans and well-known alumni that came together to help Sooner athletes leverage their NIL in diverse and creative ways. The Executive Committee receives no compensation for its work associated with C&C and the sole goal is to assist OU athletes in finding ways to leverage their NIL for good, while representing the University honorably on and off the field or court.
Are you a business or individual that wants to work with a specific athlete?
Student-Athletes are available to do social media posts, attend events, sign autographs, or a variety of other marketing activities. Please fill out the form. In the Description field, please specify the sports team, specific athlete, marketing need, and budget for your project. An account manager will contact you shortly.